Lana Dumitru is an award winning wearable art fashion brand that makes you happy.
ETHICAL & SUSTAINABLE
- we love, think, source and produce locally.
- cruelty free (for more, read our national ballad Miorița).
Everyone working for the brand has a proper age and all the collaborators are paid properly
COMMUNITY - what goes around comes around, everything we do benefits the community: we want to pay local people to make our products, not foreign companies.
- our brand is involved positively in the communities where it is being produced: we currently work with seamstresses from a neglected area of Bucharest - what goes around comes around, everything we do benefits the community: we want to pay local people to make our products, not foreign companies.
- We believe in fair trade, in a partnership with marginalised producers who get a fair wage for their product. Also, we check regularly if there are good working conditions for the workers.
DIGITAL MEANS NO REAL WASTE - Our creative work means working mostly with virtual and digital prototyping and patterns. All our fabrics are measured and printed on the exact surface we need for the future garment. So there is no waste at the end of the day.
MADE TO MEASURE
- For a slow-fashion brand, our prices are affordable. Of course, we cannot be compared with the price policies of the giants of the fast-fashion market.
We are ethically-sourced, we do not produce serial clothes but customised products per each order. Most of our products are made-to-order. You do the math.
- Like the timeless Romanian motifs that inspire our creations, we do not believe in fashion seasons. We create permanent collections that are likely to be worn for years to come. Slow is better, that is why one of our first collections was named Winter/Summer. - Our star product, the bestseller of our portfolio, The Etno Star Dress, is available for the same price for more than 10 years already. Because people just loved it and continue to love it as much as when it had first appeared. We encourage this kind of products that are not necessarily following trends but have something to say and are durable regardless of the season.
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