ABOUT THE DESIGNER
Lana Dumitru is a young designer and digital artist awarded by Forbes with "the best young Romanian fashion designer" award.
Lana has finished her research in London and earned a PhD in Digital Arts and Fashion. You can consider LD an artist manifesting her beliefs through design and fashion as you would find Lana’s clothing in an art gallery or in a museum, rather than in a shop. Her eponymous label is currently based in Lisbon.
Her original style comes from the fact that she designs all her visuals and patterns, transforming pure white fabrics into strong unique conceptual pieces through the means of digital printing, laser cutting and digital prototyping.
With many collections in her portfolio which have consisted, until now, in “wearable opinions”- as she describes her clothes- Lana has won the jury’s appreciation in various design competitions: Puma Creativity Award, Pasarela/Institut Francais de la Mode contest finalist, Elle Decoration- Design of the year nominee- Lana for Photoliu, Young Creative Chevrolet Award-Romania, product design awards, etc. and added to her credentials the quality of being a previous member of the digital design team for Mary Katrantzou in London. Newspapers and magazines like Vogue, New York Times, La Repubblica etc. published her works.
IN OTHER'S WORDS
"Lana Dumitru is a Romanian fashion designer who creates surreal futuristic clothing. the majority of her work addresses the hyper saturated digital age of information. Things get meta with garments made up of repeated images of her models wearing pieces she designed. Seen elsewhere are giant zippers that are printed and non functional. Her collections combine the stunning and the absurd as a way to revitalize. Lana's models are wearing her influences on their sleeves and helping to push the boundaries of the fashion world."
"Romanian Fashion designer Lana Dumitru is using weird and photorealistic prints to create her amazing collection. She creates unique surreal futuristic clothing with references to to Dali and O'Keeffe."
"Young Romanian fashion designer Lana Dumitru has been busy experimenting with camouflage, modern technology, and traditional patterns. So far this fusion of ideas is working a treat. Ideas range from a bizarre Facebook Dress, featuring her own profile, to a more wearable line called Romanian Apparel that turns traditional Romanian patterns into pixilated form."
"However, Lana's success as an innovative designer is anything but sluggish. Even though she's still a student , she has already become internationally recognized for her collections that fuse camouflage, technology, and old-world traditions together."Planetnotion.com:Romanian designer Lana grabbed our attention earlier this year with her redesign of Puma's classic T7 jacket. Her latest collection is a real head-turner, inspired by quirky Romanian attraction The Merry Cemetery, where graves are marked with lively, radiant stones."